How come my price is lower than the cruise line? I get asked this question several times a day. To most people it does not make sense as to why the cruise lines charge more than I do for the same cruise. The cruise line has to pay us for selling the cruise so our price should obviously be more expensive.
80% of cruise bookings come from Travel Agents. If a cruise line started undercutting the agents they would lose a lot of business. Most cruise lines perfer you to book with a travel agent. It means less Reps they have to pay a Salary + Benefits and they do not have to deal with 80% of the pre-cruise customer service. That leaves the cruise line to be able to focus on the on-board cruise experience. A good travel agent is well trained and experienced…not easily matched by the cruise line.
As a cruiser, you want to find a good agent who is your advocate in case issues arise with the cruise line. Booking through an agent, you can pay less, get better service, and build a relationship for future travel.