While utilizing twitter to give followers semi-live updates from our Carnival Destiny Cruise, CruiseSource was picked up by a Social Media Blogger as a Case Study for the Effective use of Social Media in the Travel Industry. The article was written by Shannon Swenson, an Interactive Producer highly involved in Social Media. Read the entire Article: http://shannonswenson.com/courting-brand-evangelists-to-twitter/ .
I was very excited to be written up as part of this case studay. As far as Social Media Outlets, I want to utilize the best tools to help educate future cruisers, pass on awesome deals, review cruise vacations, and to have interactive conversation about the cruise industry with others passionate about cruising. Twitter is a tool that I am very excited about because it very useful in providing info in between blog posts and for having conversations that many others can benefit from. I encourage you to set up an account if you have not already. Of course, once you set up your account you should follow @CruiseSource – http://twitter.com/cruisesource – Happy Sailing ~ Rich Tucker
1 Comment
October 22, 2008 at 1:21 am
Hi Rich, we enjoyed your posts from the cruise. And thank you for mentioning my blog post.
Incidentally, I wanted to share a couple links by thought leaders in our space: Social media consultants: snake oil or value add?
Part 1: http://blogs.zdnet.com/feeds/?p=264
Part 2: http://blogs.zdnet.com/feeds/?p=271
A key take-way from the discussion is that brands need to apply social media effectively, not just dabble academically. I think you’re mixing it up well, we’ll continue to watch
Cheers!
http://twitter.com/shannonswenson