Seems like you can’t go far online without running into Sites trying to get you to pay for information on how to market your business through Social Media. Proper use of Social Media for businesses is very similar to the real world. In what used to take a lifetime, you now have the ability to make 1000s of in-depth connections with people who share common interests as yourself in months. I have found my Rule #1 to being a Business effectly using Twitter and I will share with you.
RULE #1: Buy from other businesses who utilize Twitter to engage their customers.
We needed T-Shirts for the CruiseDeals.com office. Did I open up the Yellow Pages? No. I tweeted a message on Twitter asking for T-Shirt Printing Recommendations. I woke up the Next Morning to find several people responded. @TshirtMaker on Twitter responded that he could have my shirts completed by Tuesday. I had never talked to @TshirtMaker, but he was obviously listening and took advantage of my question about T-Shirts. We exchanged a few emails and designs. Then we agreed on a price and the deal was complete. I feel very comfortable doing business with people on Twitter because it is a public transaction initiated on Twitter. They are going to ensure that the transaction goes very smooth because they know it will be reported back to Twitter that it was either an awesome or sub-par experience.
We received the T-Shirts. I wrote a blog post with pictures of our awesome new T-Shirts. It just so happened that @TShirtMaker was in the process of planning a Cruise Vacation. Of course, he booked his cruise through CruiseDeals.com and had a very positive online booking experience.
An email that @TshirtMaker sent to me after he booked his cruise spurred another idea that could possibly bring a lot more T-Shirt business to my new friend @TshirtMaker. You shouldn’t expect to do business on Twitter or other Social Media sites if you are not willing to support and purchase from other businesses on Twitter.
For most on Twitter, acquiring new business is not about pushing a bunch of mass marketing to your followers (no wants that)…it is about making as many real connections as possible because those connections will turn into repeat customers and will be happy to recommend you to their growing network of friends. Just as you will recommend them when someone mentions needing their services!