Cruise Industry, Making Waves on Twitter

I’m anticipating that the Cruise Industry will get a lot of chatter on Twitter next week and of course I am very excited. My opinion has been that Cruising and Social Media are like peanut butter and chocolate…two tastes that taste great together. I think the Cruise Industry has as much to gain from Social Media as any other and this upcoming week (11.09.09 – 11.17.09) will put the spotlight on what is possible when the cruise industry properly utilizes Social Media.

soCruise[1]

On Twitter next week you will want to follow the #SoCruise Hashtag. CruiseDeals.com & Social Fresh, LLC teamed up on the Social Fresh Cruise. The Social Fresh Cruise is a networking vacation for 50 Social Media Insiders like Chris Brogan, Jason Keath, Missy Ward, Greg Cangialosi, and many more! The Cruise Departs on the Carnival Destiny on 11.12.09. Adding to the Buzz, The Social Fresh Cruise BonVoyage Meetup in Miami Florida on 11.11.09 has about 200 RSVPs and was recently featured in the Miami New Times.

The other Hashtag to watch next week is #Followmeatsea. Princess Cruise Lines is paying for 10 bloggers/social media personalities like my friends Simone di Santi and Shannon Hurst Lane to go on the Crown Princess and write online about their experience. I’m assuming that Princess Cruise Line realized I was going on Social Fresh Cruise and that is why they did not ask me to go on #followmeatsea. Joking aside, it is great to see the Cruise Lines starting to understand the potential power of Social Media and I think this promotion will be a big win for the Industry and for Princess Cruise Lines.

The Last Hashtag I’d watch next week is #OasisoftheSeas. The Massive Oasis of the Seas upcoming Inaugurals will be big buzz through all media outlets. This ship is a design and architectural wonder that will change the face of cruising. The Today show will be live on the Oasis of the Seas on 11.20.09. Plus with 3000 – 5000 Travel Agents on the first couple of sailings, I am guessing that you will see lots of Tweets with the #Oasisoftheseas Hashtag. I will be live tweeting from the Royal Caribbean Oasis of the Seas on 11.22.09.

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About Rich Tucker

Rich Tucker is the Social Media Manager for Travel Leader's Leisure Group and Founder/Editor of CruiseSource.us. Rich has been featured in the Wall Street Journal, Forbes, Wired Magazine, BusinessWeek.com, USA Today, ABCnews.com, and several other major media outlets either as a cruise pricing expert or for his use of social media in the cruise industry.

4 Responses to “Cruise Industry, Making Waves on Twitter”

  1. Great blog post! In addition, watch for the hashtag #NCLTweetUp4Good in January and follow the NCL Together for Good cruise on the Norwegian Spirit. This “cruise with a cause” departs on January 3, 2010 from New Orleans and visits Costa Maya, Santo Tomas de Castilla, Belize City and Cozumel. It’s easy to combine having fun and giving back on a cruise vacation. Shannon Lane (@Cajun_Mama) and I (@KidTravel) will be Tweeting live and giving back to community organizations, schools and orphanages in every port. We’re also supporting a wonderful charity in New Orleans as well. Learn more about the cruise at http://www.togetherforgood.org and thanks for your support, @CruiseSource!

  2. Frankly I am suprised that more press trips don’t encourage their participants to use a hashtag … good for the cruise industry.

    I think this same thing could be encouraged by even resorts or attractions too. Simply having signs up on places like the trash cans or backs of benches saying “like your stay? Tweet with #resortname” and then promoting that on their websites or whatever.

    Sure, you lose some control of the media, but assuming you are confident in your brand it would be a great way to expose people to more info about your place / cruise / attraction etc.

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