Watchout Disney…NCL and Royal Caribbean are bringing it. I was recently on the NCL Epic 2 day Inaugural cruise and was introduced to Sponge Bob and Dora the Explorer. When I returned home my kids loved the pics of the water slides and of the Nickelodeon characters. Within hours of showing my family the pics from my 3 day NCL Epic adventure, a Norwegian Cruise Line commercial came on Nickelodeon advertising Nickelodeon at Sea. My 3 year old went crazy, saying “daddy take me on that cruise”. Of Course the NCL commercials did a much better job than my pics at making the Nickelodeon characters come to life.
A few days later, I saw a TV commercial advertising the Royal Caribbean Dreamworks Experience with Shrek and Donkey. The beauty of these relationships is the advertising that will draw families onboard for a one-of-a-kind vacation experience. Parents have a hard time saying no to their kids. If your kids have seen these commercials featuring their favorite characters placed in the middle of their cartoons, I am sure you are already well aware of their effectiveness. It’s a page out of the McDonald’s Ronald McDonald playbook. Get the kids constantly asking to go on a Cruise vacation with Dora the Explorer and sooner or later that family will be on Nickelodeon at Sea vacation. This is the main reason why families have been paying a sizeable premium to cruise on Disney Cruise line for years.
The only issue now is which cruise to take my family on next NCL’s Nickelodeon at Sea or the Royal Caribbean Dreamwork’s experience. Are your kids more into Nickelodeon, Dreamworks, or Disney? Would that be a driving factor in choosing your next family vacation?
Here is a video from Kevin Tacher’s family reunion cruise. They were one of the first families to cruise 7-nights on the NCL Epic.