So, what do you think the Cruise Lines should be asking themselves when looking across the vast Social Media landscape? I believe their #1 question should be:
How do we get more of this?
This video is getting people pumped up on Youtube about going on the NCL Epic. This is a video created by a paying passenger! People trust their friends and family! There are tens of thousands of potential online content creators cruising each week. Many of these passengers are carrying high-powered cameras and video equipment. With a little creativity and investment the cruise lines can significantly grow the amount high-quality passenger-generated content that is being created and shared online with their friends and family. 75% of the US still have not taken a cruise vacation…. Videos like this will help dispel some of the myths, like all cruisers are old, that keep some people from going on their first cruise. Thanks to the power of social media, technology, and the awesome product offered by the cruise lines we should be able to convert many more first time cruisers.
Video created by kenswift12345 of his recent family vacation.