It has been said long ago that any publicity is good publicity. Well the notoriety gained by the Carnival Splendor might not seem that way to the management of Carnival Cruise Line. Yet, from a public relations perspective Carnival handled this situation the best way it could. Refunds, a future cruise credit, air fare reimbursements, free hotel stays in San Diego or a motorcoach back to the dock in Long Beach and the appearance of top management to take responsibility was the perfect formula according to the PR book.
Yep, Carnival will lose some business and pick up some major expenses, but the cruise industry at large should be immune from this rare and isolated incident. In fact in our office, one of the agents reported that her Chiropractor saw the news and it piqued his interest in taking a cruise.
Have thoughts about the Carnival Splendor being stranded at sea or how Carnival handled the incident from a Public Relations perspective? Share them in the comments.
Article written by Rich Skinner, www.woodinville.cruiseholidays.com. Rich is the author of Vinnie the Cruise Dog, a primer for first-time cruisers.