[fblike] Is Anyone Really “Scared” by a Low Price on a Cruise?
I’ve been browsing some of our competitor’s ads this week, and feel compelled to draw a line in the sand about the claims. Specifically, “prices so low it’s scary!” Scary for whom? Other than a cruise line executive, I’ve never encountered anyone that’s been scared by a low price, and I’ve literally met tens of thousands of cruisers since getting into the industry in 1985. I have seen people get scared by a high price, like we saw with European air in 2011. But a low price typically invokes delight and glee, not horror.
Here’s what annoys me about ads like this—way back when I was an advertising major (we still wrote our copy on typewriters), the very same ads were around and they were already tired. Pick up any newspaper and you’d see it everywhere. . . ”Spooktacular Savings,” “Scary Low Prices” and “Terrifyingly Good Deals!” This is not advertising that’s gotten better or more meaningful with age.
So what’s my point? I have two:
• First, gimmicky, retreaded ads may be a reflection of a company’s overall effort; if they’re just phoning it in with their ads, is their service as equally uninspired?
• Second, I don’t think ads like this show the customer any respect or give them much credit. If you have a legitimate offer, it should speak for itself and be backed up by great service from trustworthy people.
I’d love to hear your take on ads like this, as well as any suggestions about how we can serve you better with our marketing messages. Feel free to drop me a line at email@example.com. Oh, and if you see any silly ads you want to share I’d love to see them!
By the way, there actually is one type of low price I would be scared of. . . and that’s the one that sounds too good to be true, being offered by someone you don’t know. We had a customer tell us about a call they got from company they’d never done business with before (red alert!) offering any cruise for $189, regardless of length. The caller told them, “the reason we can do this is because the cruise lines will make their money onboard so they let us sell any cruise for $189.” Wanna bet?
This Week’s Featured Deals
Hope for Last Minute Holiday Cruises
For those of you still looking to book a Holiday cruise vacation this year, don’t worry there is still hope, there are still some fantastic deals out there! However, we are getting closer and closer to the upcoming December holidays, so I would highly suggest that you book while you still have the opportunity to!
Lucky for you, we’ve done some shopping and put together the best deals for the upcoming holidays, starting from just $369. Be sure to check them out here.
Celebrity 1 Day Sale: Saturday October 29th
Looking for a short getaway to the Caribbean? Think about booking on Saturday, Celebrity will be holding a One Day sale with a focus on short cruises to the Caribbean.
I like this sale because it is simple and easy; just book any 4 or 5 Night cruise aboard the Celebrity Millennium departing between November 14th, 2011 and March 29th, 2012 and receive $50 Onboard Credit per stateroom, on all categories!
Don’t miss out on this offer that is only available for bookings tomorrow, Saturday October 29th. Check out all short cruises to the Caribbean aboard the Celebrity Millennium starting from $269 here.
*A note on restrictions with this sale: this offer is not combinable with other offers. There are some sailings where CruiseDeals.com is already offering an onboard credit; in these cases you will receive the best available offer.
On Deck: What’s Coming Up Next Week
As we welcome in the new month on Tuesday, look forward to a new promotion to be offered starting that same day. For the WHOLE month of November, we will have an exclusive Celebrity sale that offers $50 to $100 Onboard Credit for ocean view cabins and higher, plus 50% reduced deposit on select winter, spring and even some summer 2012 Cruises to the Caribbean, Hawaii and Europe.
This is a great opportunity to not only lock in some of the best prices, but also only have to pay 50% of the regular deposit AND receive a nice booking bonus to sweeten the deal.
This sale will be offered Tuesday, November 1st through November 30th. The onboard credit amount is for Oceanview cabins and above on the select sailings, and varies by the length of the cruise. You can check out all the Celebrity cruises that apply to this sale here.
Feel free to do some pre-sale shopping this weekend, just keep in mind that rates could go up or down before the sale starts. Of course, I had to go through and pick out my favorite deals with pricing as of Friday:
April 5th, 2012 and April 20th, 2012 Celebrity Century 15-Night Hawaii roundtrip from San Diego: Oceanview cabins start from only $1299, plus you’ll receive $100 per stateroom free spending money!
January 17th, 2012 Celebrity Silhouette 12-Night Southern Caribbean Cruise from Bayonne, New Jersey: Oceanview cabins on this BRAND NEW ship start from just $1299 plus we’ll give you a $100 per stateroom onboard credit!
Royal Caribbean Tuesday Price Drops
Also on Tuesday, Royal Caribbean will drop rates on a handful of sailings for one day only! These weekly cruise deals offer pretty tremendous savings so I strongly suggest you take advantage this one day sale on Tuesday, because the prices will go right back up on Wednesday. Here is my favorite offer:
January 8th Navigator of the Seas 7-Nt Eastern Caribbean cruise from Fort Lauderdale: Category D2 Balcony cabins will drop $160 per person from $859 down to only $699! Plus, you would receive $100 onboard credit per balcony cabin with our Royal Caribbean “Bonus Plus” Sale.
Author Note: Kevin Weisner is CruiseDeals.com’s general manager. Kevin started in the cruise biz way back in 1985 as a ship’s photographer and has been around ever since. With Kevin’s leadership, CruiseDeals is recognized as an industry leader in cruise pricing trends and has been featured in NY Times, Money Magazine, Wall Street Journal, Forbes, and Many more trusted publications.[box]Click to Follow @CruiseDeals on Twitter for real-time deal tweets![/box]