This past weekend, I had the pleasure of attending a meeting of Cruise Holidays franchise owners and agents.
The weekend consisted of lots of workshops and presentations, but the evenings were spent doing what many of us enjoy doing best: socializing!
Saturday night, a young man named Jared Sherlock entertained our group. He’s a magician, but as we soon found out, he could probably moonlight (when he’s not doing evening magic shows) as a comedian. This guy was funny – I don’t want to divulge the details of his final act, but he had us practically rolling in the aisles!
Since it’s a couple days later and I’m still thinking about Jared’s show, I thought I’d pass along a few things I was reminded of. You could call them life lessons, or maybe even business lessons. Yes, these lessons do come from an illusionist, but they don’t stand to disappear any time soon.
The 4 Lessons Learned
1. Roll with the punches.
I know Jared Sherlock is a professional entertainer, but all of us could stand to be reminded that when life throws you anything – whether it be lemons or something much more light-hearted – just go with it! Case in point: one of the staff members brought his four year old son to see the show, and they were sitting in the front row. Within about five minutes of some basic interaction with the audience, it was clear that little Kaden was going to be up on stage, and soon. Some of the hilarious things that came out of Kaden’s mouth could not be scripted. Somehow, Jared just fed off it, and from that point on, he had all of us in the palm of his hand.
See point number one – he’s an entertainer – but great attitudes are contagious. There’s a reason why comedy shows sell out – it’s because people like to laugh and have a good time. Jared’s on-stage persona wasn’t fake. You could tell he was having a good time, and he just wanted us to enjoy the evening with him.
3. Thank your clients, or whomever else you’re thankful for.
At the end of his show, we felt like Jared really appreciated being able to perform for us. Today, I noticed he’d even shared some pictures on his Facebook page that we had originally posted on our own Facebook. Sure, self-promotion on his part, but he’s so darn likeable we came away wanting to promote him.
This is a concept I once learned from marketing guru Peter Shankman: Self-promotion is getting other people to want to do your promotion for you.
4. Master your craft.
We couldn’t believe some of the crazy tricks Jared performed. He’s obviously spent hours and hours – maybe years – working on his show. It contained lots of surprises and even some danger – and who doesn’t love a little bit of that? But when it was time for the big finale, his tireless preparation paid off.
The longer I work in my field, the more I feel I need to learn. Sometimes, when we first enter a situation, we are so sure we know all the answers because we earned a college degree in it, or we have some other type of qualification. But I really feel like certain elements of my own professional game are just now starting to become more polished – 15 years after college. You may find the same holds true for yourself. If Jared’s doing this stuff now, what a thrill it’ll be to catch him on a cruise ship or in Vegas some day!
See more photos from the Cruise Holidays Mid-Year Meeting here.