In 2013, WestJet won Christmas with their WestJet Christmas Miracle video and in 2014 Westjet takes it up a notch by giving back to one of my favorite islands, the Dominican Republic.
WestJet has been a leading brand in combining social good and social media. Checkout their 2014 WestJet Christmas Miracle Video:
2014 WestJet Christmas Miracle Video
Hopefully this is just the beginning of brands who plan on using part of their marketing budget toward social good projects for the 2014 Christmas Season.